2025 Sample Landscape Report: How AI, Synthetic Data, and Economic Uncertainty Are Rewriting Market Research
The landscape is changing. Fast. Don't fall behind.
2024 was a year of disruption — from election-fueled uncertainty to the explosive growth of AI tools and synthetic data. In EMI's seventh annual Sample Landscape Report, we unpack the shifts transforming online sample and what it means for your research success in 2025.
🔥 Inside your exclusive report:
• Real vs. Synthetic — Our analysis of how synthetic respondents compare to real ones, with vendor accuracy benchmarks
• AI Revolution — What AI prompting means for open-ended data collection and response quality
• Quality Threats — The hidden risks of high-frequency survey takers and new fraud patterns
• Panel Intelligence — The latest data on how panels differ and change over time
• Industry Outlook — Major moves and predictions for online sample in 2025
Why This Year's Report Is Essential:
The online sample industry is evolving faster than ever. Stay ahead with exclusive research and data-backed insights you won't find anywhere else.
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Get immediate access to the trends reshaping market research in 2025.